Magic Paradise @ Café Del Mar Phuket

Client: Magic Paradise is a livestream online media event organization dedicated to promoting music. They broadcast performances in carefully selected locations. When they create a party it’s to bring people together to enjoy the beautiful paradise that is Phuket, to listen and dance to the best underground sounds and DJ’s, to laugh and to meet new people in the best venues that offer stunning sunset experiences, quality food, drinks and service.

Challenge: Unfortunately, due to the pandemic that ravished the Phuket economy, they could not depend on the droves of tourists that could come to their events. To the remaining party-goers in the area they were relatively unknown. Most Thai/Expats living on the island haven’t been exposed to their brand. They needed an entirely new strategy to attract a brand-new audience, and convert them to new event bookings.

Approach: To successfully market Magic Paradise @ Café Del Mar Phuket, we implemented a comprehensive digital marketing strategy that effectively reached the target audience and generated significant buzz for the parties. Our approach comprised the following key components:

1. Targeted Facebook and Instagram Advertising: We leveraged the powerful advertising capabilities of Facebook and Instagram to create highly targeted campaigns. Through careful audience segmentation based on demographics, interests, and past behavior, we ensured that our ads reached individuals who were most likely to be interested in the Magic Paradise parties. By optimizing ad placements, creative content, and budget allocation, we maximized the return on investment (ROI) for our ad spend, driving ticket sales and party registrations.

2. Engaging Social Media Management: Our dedicated team took charge of Magic Paradise @ Café Del Mar Phuket’s social media presence, managing their Facebook and Instagram accounts. We crafted a cohesive content strategy that aimed to build excitement and anticipation for the upcoming parties. This strategy included visually appealing posts featuring teaser videos, artist spotlights, event highlights, and user-generated content from previous events. By fostering a sense of community and interaction, we encouraged attendees to share their own experiences, creating a powerful word-of-mouth effect that amplified the reach of our social media campaigns.

3. Facebook Group Posts: To expand our reach further and tap into relevant online communities, we actively engaged with local Facebook groups related to nightlife, electronic music, and party events. By participating in conversations, offering valuable insights, and discreetly mentioning the Magic Paradise @ Café Del Mar Phuket parties as exciting upcoming events, we piqued the interest of group members. However, we made sure to adhere to group rules and avoid being overly promotional to maintain a positive reputation within the communities. Through strategic group posting, we built trust and credibility among potential attendees, which ultimately translated into increased event attendance.

4. Retargeting and Remarketing: To ensure we maximized conversions, we implemented retargeting and remarketing techniques. By tracking our Facebook and Instagram visitors and engagers, we strategically re-engaged potential attendees with personalized ads and special offers. This approach reminded interested individuals about the upcoming parties, nudging them to make a purchase or secure their spot at Magic Paradise @ Café Del Mar Phuket before tickets sold out.

Results:

1. Bookings Growth: Since partnering with us, Magic Paradise @ Café Del Mar Phuket experienced an astounding 10x increase in bookings compared to their previous marketing efforts. The implementation of targeted advertising, engaging social media management, and strategic group posting significantly contributed to attracting the right audience and driving ticket sales for their parties.

2. Loyal Follower Growth: The loyal following for Magic Paradise @ Café Del Mar Phuket’s social media accounts grew by an impressive 91.31%. We achieved an average of 10 new followers per day, demonstrating that our content management strategy successfully resonated with the audience. This growth was not just about quantity but also emphasized quality followers who actively engaged with the brand.

3. Fully Booked All 3 Parties: With our marketing strategies in place, all events organized under the Magic Paradise Live brand were fully booked. By targeting the right audience through precise advertising and engaging content, we ensured that the parties garnered considerable interest and registrations, leading to sold-out events.

4. Increased Revenue: The effective marketing campaigns led to a substantial increase in revenue for Magic Paradise @ Café Del Mar Phuket. Considering the average price of 9,000 THB to book a table and around 70 available tables per event, the three events marketed with us generated tables sales revenue of 1,890,000 THB not including the food & beverage sales. Those profit figures you can imagine by yourself.

Conclusion: Our tailored digital marketing approach for Magic Paradise @ Café Del Mar Phuket achieved exceptional results, leading to exponential growth in bookings, a significant increase in loyal followers, and consistent sell-out events. The substantial revenue boost of 1,890,000 THB, not including the food & beverage sales, along with the thriving online and offline presence, is a testament to the success of our efforts in promoting the Magic Paradise Live events. The combination of a compelling party offer, carefully selected DJs, an excellent location, and our effective marketing strategy resulted in consistent success for Magic Paradise Live events. By continuously reaching the right audience and building a loyal following, we ensured that each event was a resounding success, reinforcing the brand’s reputation and popularity