Custom Merch Shop

Challenge

Custom Merch Shop needed to transform their custom merchandise business from a local operation into a nationwide e-commerce platform. They required a full-featured online store with product customization capabilities and a marketing strategy that could attract business customers across Thailand, not just in Phuket.

What We Did

Axistart built a complete e-commerce ecosystem for Custom Merch Shop:

• Full-featured e-commerce platform — Developed a custom online store with a product customizer featuring live preview, allowing customers to design branded merchandise

• Bulk ordering system — Implemented streamlined ordering for corporate clients with volume pricing and easy reordering

• Thai payment integration — Integrated local payment methods including PromptPay and bank transfers for seamless checkout

• Multi-platform advertising — Ran Google Ads and Facebook/Instagram Shopping ads targeting businesses looking for promotional products

• Remarketing campaigns — Implemented retargeting to capture returning visitors and nurture them through the sales funnel

Results

• Expanded customer base nationwide — Generated leads from businesses across Thailand, not just Phuket

• Worldwide lead generation — International interest through the platform s strong online presence

• Streamlined ordering process significantly reducing manual work

• Increased average order value through bulk ordering features and clear volume pricing