Baan Express (Baan Veggie) & Villa Market

Client Spotlight: Baan Veggie — Fresh, Flavorful, and Far From Ordinary

About the Client:
Baan Veggie isn’t just another pita shop — it’s a culinary gem redefining plant-based dining on the island. Known for crafting the best pitas around, baked fresh daily and supplied to well-known outlets like Villa Market, Baan Veggie offers much more than bread. With a vibrant, vegan- and vegetarian-friendly menu, their signature dishes like creamy hummus, stuffed manas, and traditional Jerusalem bagels keep both locals and expats coming back for more.

The Challenge: Great Food, Hidden Gem

Despite their top-tier offerings and ideal location, Baan Veggie faced a major roadblock: visibility.
While tourist foot traffic was steady, it wasn’t reliable — and competition in the area was fierce. To many long-term residents, expats, and Thai locals, Baan Veggie remained under the radar. The challenge was clear: increase brand awareness, attract a new, loyal customer base, and convert digital interest into real-world traffic.

Our Strategy: Turning Discovery into Loyalty

To help Baan Veggie break through the noise, we rolled out a holistic digital marketing plan aimed at building recognition, engagement, and community — all while highlighting what made the brand unique.

1. Smart, Targeted Social Advertising

We used Facebook and Instagram’s powerful targeting tools to reach users most likely to fall in love with Baan Veggie — those interested in plant-based eating, fresh food, sustainability, and local cuisine. With bold visuals, irresistible food shots, and tailored messaging, our campaigns made sure Baan Veggie stayed top-of-mind.

2. Influencer Partnerships That Mattered

We teamed up with foodies, health advocates, and lifestyle influencers who genuinely connected with Baan Veggie’s ethos. These collaborations weren’t just about pretty pictures — they told a story. Influencers highlighted the restaurant’s fresh ingredients, welcoming atmosphere, and commitment to conscious eating. The result? Word-of-mouth marketing that felt authentic — and worked.

3. Creative, Consistent Social Media Management

From chef spotlights to behind-the-scenes kitchen moments, customer shoutouts to fun facts about vegan nutrition, we gave Baan Veggie’s social channels a fresh personality. Engagement became two-way — we listened, responded, and built a community. Seasonal campaigns, Villa Market promos, and interactive content like polls and giveaways helped maintain momentum.

The Results: From Quiet Contender to Local Favorite

• Engagement Up 70%
  From near silence to active conversations, Baan Veggie’s social platforms came alive. Posts sparked likes, comments, shares — and most importantly, real interest.

• Follower Growth of 483.95%
  In just three months, Baan Veggie gained a dedicated online following. That translated to about four new loyal fans per day — people who didn’t just follow, but visited and recommended.

• Reach Increased by 142%
  More eyes on the content meant more people discovering Baan Veggie for the first time. The brand was no longer a hidden gem — it was becoming a go-to.

• 44,000 Impressions and Counting
  That’s 44,000 opportunities for potential customers to connect with Baan Veggie’s story, menu, and mission.

• Daily Visibility: 568 Impressions on Average
  A consistent presence kept the brand fresh in people’s minds — which often translated into visits and orders.

Conclusion: Growth with Heart and Strategy

In just a few months, we helped transform Baan Veggie’s digital presence from quiet to compelling. By focusing on authentic storytelling, meaningful partnerships, and community-first content, we positioned Baan Veggie as a rising star in the local dining scene. Now, they’re not just known for the best pitas on the island — they’re recognized as a must-visit for anyone seeking a delicious, plant-powered experience.