Summary.
Client: Boost | Cafe & Restaurant, Phuket
Challenge:
Before partnering with us, Boost | Cafe & Restaurant struggled with an inconsistent social media presence. Irregular posting and a lack of a clear content strategy meant their brand failed to engage potential customers effectively. Without cohesive, targeted content, they missed opportunities to connect with their audience and showcase their unique offerings.
Approach:
To revitalize Boost’s social media, we focused on a comprehensive strategy centered on Facebook and Instagram management, supported by expert graphic design and copywriting.
Content Strategy Development: Collaborating closely with Boost, we identified their brand identity, target audience, and key differentiators. This insight guided a tailored content plan featuring relevant themes, topics, and formats designed to resonate with their followers.
Consistent Posting Schedule: We implemented a reliable, regular posting cadence to ensure fresh, engaging content consistently reached Boost’s audience, building anticipation around promotions, events, and menu highlights.
Graphic Design: Our designers produced eye-catching, brand-aligned visuals showcasing Boost’s delicious dishes and inviting atmosphere, increasing user engagement and scroll-stopping impact.
Copywriting: Skilled copywriters crafted compelling, persuasive messaging that highlighted Boost’s unique value, communicated their brand story, and encouraged visits.
Results:
Our integrated efforts delivered measurable improvements:
Steady, Strategic Content: Boost’s social media became more consistent and focused, leading to a more engaged and loyal audience.
Increased Posting Frequency: Regular updates kept followers informed and excited about new offers and events.
Captivating Visuals and Messaging: The blend of vibrant graphics and compelling copy created a cohesive brand presence that attracted attention and interaction.
Conclusion:
By addressing Boost’s key social media gaps with a strategic posting schedule, striking visuals, and persuasive storytelling, we transformed their online presence. This not only elevated their brand visibility but also fostered a vibrant community of followers and increased foot traffic to their Phuket location. Our partnership helped Boost connect meaningfully with customers and thrive in a competitive market.
PROJECT DETAILS
CLIENT
BOOST Cafe
Date
26 October, 2018
CATEGORY
Restaurant & Cafe