Health & Wellness
An expansion of the Natural Healing Home brand to Dubai, offering naturopathic treatments, wellness retreats, and alternative healing therapies to the Middle East market.
When Natural Healing Home decided to expand from Phuket to Dubai, they turned to Axistart to build their digital presence in the new market. We created a bilingual website (English and Arabic) that maintains the calming aesthetic of the original Phuket site while adapting content for the Dubai wellness market.
The site features online booking for consultations and treatments, virtual wellness assessments, and detailed practitioner profiles. Our online advertising strategy targeted Dubai’s affluent wellness-seeking demographic through Google Ads and Instagram campaigns, focusing on keywords like “naturopathy Dubai” and “holistic wellness UAE.”
We also developed a brand strategy that positioned the Dubai location as a premium wellness destination, differentiating it from the more tourism-focused Phuket center. Within the first three months, the Dubai location secured a strong client base and established itself as a notable player in Dubai’s competitive wellness industry.
Client
Natural Healing Home
Category
Health & Wellness
Services
Date
July 2024
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