FashionTV @ Café Del Mar

Advertising Results

TOTAL results: 1000+ guests achieved, all VIP tables sold out TOTAL users who saw our event ads: 287,117 TOTAL spent: 15,229 THB including VAT (budget left: 38,371 THB) Booked VIP tables recorded: 10 + 3 of our guests + 1 influencer upselling = 14 TOTAL event responses from digital media: 74 FB Event + 34 Facebook Ads + 13 Instagram + 7 Email + 4 Line = 132

#1 Campaign: Reach campaign

Creatives: Main event artwork.

Unique users reach: 174,496
Impressions: 198,044
Amount spent: 5,456 THB

#2 Campaign: Brand awareness campaign

Creatives: Matan Caspi, Rec. ‘N Cue, Kraiz, Entertainment, posts with countdown, Lounge sold out.

Ads recall lift (amount of users who remember the ad if asked within 2 days): 10,020
Unique users reach: 100,596
Impressions: 149,081
Amount spent: 4,588 THB

#3 & #4 Campaigns: Retargeting Messages + Retargeting Messages Countdown

Audience: everyone that interacted with our previous ads or posts about the event. Creatives: Entertainment, DJs together, posts with countdown.

Messages: 27 + 7 = 34
Unique users reach: 3,667
Impressions: 26,339
Amount spent: 3,936 THB

#5 Campaign: Brand awareness campaign from ads account #2

Creatives: Matan Caspi, Rec. ‘N Cue, Kraiz, Entertainment, days countdowns, Lounge sold out.

Ads recall lift (amount of users who remember the ad if asked within 2 days): 8,358
Impressions: 9,138
Amount spent: 250 THB

Source: exported official data from Café Del Mar’s ads account.

Facebook Groups Posting

We focused on Facebook group sharing to reach as many people as possible and grow event awareness.

Shared posts: Main artwork – 88, entertainment – 47, Facebook Event – 70 (Facebook doesn’t show shared numbers for event format), and contest – 71. Total from us: 260 publications.

Influencer Partnerships

Influencers that we contracted and that have advertised our posts and brought their friends and follower bases to the event:

Karon — 954k followers (2 tables) — instagram.com/flukkaron
Anna & Anton — 57.4k followers; we also upsell them a separate paid table at LH1 (4 tables) — instagram.com/phuketcenter
Natcha — 141k followers (1 table) — instagram.com/babebrownsxx
Tai — 45.8k followers (1 table) — instagram.com/tai_emery
Sass — 90.9k followers (1 table) — instagram.com/iamsassha.sha

Their profiles and publication screenshots: Google Drive folder.

Flyer Distribution

We had 5 experienced staff fluent in English and Thai, from the 16th to the 20th in the afternoon, promoting the event starting from the south of the island until the north. Total flyers were given out: 750.